You don’t need AdImpact

Really.
You don’t need AdImpact… if you’re happy with just being seen. If impressions, reach, and clicks are enough to convince you your campaigns are working. If you don’t care whether your ads are remembered, understood, or acted upon.

But if you believe marketing today is about more than filling dashboards – if you want to know what’s actually driving customer decisions across digital, TV, OOH, and print – then AdImpact changes the game.

It’s built for decision-makers who need more than surface-level metrics, giving you the power to see exactly how each creative performs in real terms and to act on that insight in time to make a difference.

What is AdImpact?

A tool that evaluates campaign perception at a representative mass level, delivering KPIs comparable to business results. Based on quantitative research, it provides weekly or monthly data on the impact of each creative, regardless of channel. It measures:

• awareness sufficiency
• brand recognition
• recalled creative elements or messages
• actions triggered by specific executions
• uplifts or drops in purchase journey stages or brand image attributes linked to each specific ad

Example – communication services:
A mobile operator runs a “Switch & Save” campaign on TV and YouTube. AdImpact shows the TV ad is highly effective in building brand trust, while the YouTube creative is more memorable for the data rollover benefit. This insight allows the brand to strengthen cross-channel messaging.

Why it’s useful?

With AdImpact, you can finally see how each creative performs in real terms, and act on it:

• tests the impact of each creative across all channels, enabling continuous optimization;
• measures performance over time to fine-tune executions and increase share of thought in consumers’ minds, triggering purchase intent;
• for new, unestablished campaigns, creative adjustments have led to double the top-of-mind awareness, and 40% increase in purchase intent.

Example – retail:
A new loyalty card program ad is underperforming online but working well in-store. With AdImpact, creatives can be adjusted for digital (e.g., simplifying the benefits message) which could double online sign-ups.

Strategic Impact

For decision-makers, this is more than just insight. When every advertising euro counts, you need to know what’s working, what’s not, and how to pivot. AdImpact connects communication outcomes (perception, memorability) directly with business KPIs (purchase intent, conversions). It provides real-time or near-real-time data, allowing fast reaction to underperforming assets: turning insight into impact.

Example – retail:
A holiday sales campaign in December shows a drop in purchase intent in week 2. AdImpact data reveals the discount message is being overshadowed by a generic seasonal greeting. The retailer adjusts the creative to bring the offer back to the forefront, regaining momentum before Christmas.

As one Romanian Performance Manager at a finance company put it:

“In our dynamic Campaign Reporting dashboard we have a granular image for the performance of each campaign material, detailed per campaign phases, target segments, and media. Thus, we are able to improve our campaigns in real time and gather learnings that help the performance of future campaigns.”

You still don’t need AdImpact…

Unless you care about making every campaign count.
Unless you want to stop guessing and start knowing.
Unless you want to turn being seen into being remembered, trusted, and chosen.

Photos @Unsplash