Performics Romania took home a global win at the 2025 Data Intelligence Awards

Now in its 6th global edition, the Data Intelligence Summit by Publicis Groupe once again gathered some of the brightest minds in data – proving that the true power of data lies not in what it does, but in what we build with it.

The 2025 edition will always hold a special place for our Romanian team. Out of nearly 100 submissions from around the world, Performics Romania, powered by Data Intelligence by Publicis Groupe Romania, earned a global win at the 2025 Awards – a recognition that celebrates collaboration, precision, and insight-driven innovation.

Turning non-brand search into growth

The winning case stood out for transforming non-brand search from a cost center into a growth engine, driving both efficiency and revenue in a highly competitive category where brand awareness was low.

The solution was built on a deep understanding of consumer intent.
Rather than chasing high-volume, high-cost keywords, the Performics team used intent mapping to uncover under-the-radar searches – the detailed, question-based, and comparison-driven queries that signal real purchase intent. By focusing on intent-rich clusters such as functionalities, research, and price exploration, they captured high-quality demand that traditional keyword targeting often misses.

Behind this success was a shared methodology powered by our Intent Radar framework – a Data Intelligence solution designed to decode how people express intent across digital environments. Our team contributed the conceptual foundation for mapping behavioral intent categories, while Performics Romania brought it to life through campaign design, optimization, and flawless execution.

The results were both measurable and meaningful – an impressive 69% increase in ad spend, nearly twice as many orders, and a significant uplift in e-store revenue.
Grateful to all the colleagues who made this project possible – your work turned data into impact.💫

As the Data Intelligence Summit celebrates another year of innovation, one thing remains clear – data is not just a tool; it’s connective tissue. It links people with meaning, brands with intent, and creativity with measurable impact.