“No Filter, Please”: What Women Really Want Online

How often do women use filters on social media? How strong is the need for authenticity – is it a real phenomenon or just a buzzword? What do these insights mean for industries that primarily target female audiences?

These are just some of the critical ideas revealed by Starcom’s study “Femininity and Self-Confidence in the Digital Age” and the starting point of a conversation between our colleague Mirela Enache, Media Research Specialist, and journalist Cătălin Grădinariu – a focused discussion that dives deeper into the data of the research.

You can listen to the full interview on Gradi’s Gadgets here.👇

And since the conversation was already rolling – with Black Friday just around the corner – Mirela also shared insights from Starcom’s annual Black Friday study.

What’s changing in consumer behavior? What’s frustrating people, what are they buying, how much, and how? She also uncovered some lesser-known insights from the report. This second part of the conversation was featured in a separate episode, which you can find below.👇

Photo @Unsplash