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The NEWS

75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

Inflation Tracker, a shopping behaviour analysis

In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
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30 May 2022

Events Behavior in 2022

Starcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
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03 May 2022

Unspoken Femininity – the concept of femininity on a cultural, social and economic level

The UnspokenFemininity study conducted by Starcom Romania explores the concept of femininity in a complex, multi-generational and gender-equitable way, investigating both female and male perceptions. It thus aims to answer a series of questions such as: To what extent is femininity still relevant in 2022? What does it actually mean and how is it perceived by three different generations - Gen Z, Millennials and Boomers? How is femininity understood and valued in a society with strong (historically) patriarchal undertones?
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30 Mar 2022

The attitude of Romanians towards the Russian-Ukrainian conflict

Since the beginning of the ongoing Russian-Ukrainian conflict, the world's attention has been focused on the situation in Ukraine and the economic sanctions imposed on Russia. Opinions are divided and attitudes and seem to vary depending on a variety of factors. How Romanians see this conflict and its repercussions, we find out from Leo Burnett analysis carried out on data from Global Web Index (GWI) survey.
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16 Mar 2022

Consumer Report 2021

Starcom România launches 2021 edition of the Consumer Report benchmark study, which analyses the behaviour of Romanian consumers in terms of purchasing preferences, consumption of online and offline content, home and away-from-home activities and use of technology. Now in its 8th edition, the study provides particularly valuable information for understanding consumers and their changing behaviour.
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07 Mar 2022