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The NEWS

77 articles about data. Explore them.
10 Jan 2025

Netflix, insights, and smarter decisions: what data can teach us

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09 Jan 2025

Building Consumer Trust in Uncertain Times

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Black Friday 2024: Consumer Shopping Habits in Romania

17 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

12 Dec 2024

Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

Purchase Journey – Gen Z vs. Millennials study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
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27 Jun 2022

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
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16 Jun 2022

Inflation Tracker, a shopping behaviour analysis

In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
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30 May 2022

Events Behavior in 2022

Starcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
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03 May 2022

Unspoken Femininity – the concept of femininity on a cultural, social and economic level

The UnspokenFemininity study conducted by Starcom Romania explores the concept of femininity in a complex, multi-generational and gender-equitable way, investigating both female and male perceptions. It thus aims to answer a series of questions such as: To what extent is femininity still relevant in 2022? What does it actually mean and how is it perceived by three different generations - Gen Z, Millennials and Boomers? How is femininity understood and valued in a society with strong (historically) patriarchal undertones?
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30 Mar 2022