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84 articles about data. Explore them.
11 Mar 2025

The Anatomy of Social Media Engagement: Shifting consumer interests in early 2025

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05 Mar 2025

Gen Z versus Gen Alpha – Key differences that matter

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Snow blind: why digital competitive monitoring is essential 

24 Feb 2025

The human power behind AI-driven data solutions

14 Feb 2025

Navigating Change – Consumer Report 2024 by Starcom Romania

10 Feb 2025

What Makes Gen Z Tick?

31 Jan 2025

Digital Health Index – a view on 2022

2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.
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02 Mar 2023

Consumer Report, 2022 Edition

Starcom Romania launches the 9th edition of the Consumer Report data compendium. It focuses on the behavior of Romanians in terms of online and offline content consumption, electronic devices used, reading preferences, purchasing behavior, etc.
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03 Feb 2023

FOCUS ON, December 2022 – 34% of urban internet users, that have smart TV at home, watch exclusively

The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.
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19 Dec 2022

Black Friday 2022: Romanians are getting better at estimating their budgets

1 in 2 people stuck to their original plan and bought on Black Friday only the products they had intended to buy in the first place, and among those who made unplanned purchases this year, the main trigger was the advantageous discounts (55%).
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19 Dec 2022

Tech Trends 2021

In February 2021, Starcom Romania launched Tech Trends 2021, a new study that analyzes the behaviour of Romanian consumers in relation to the digital environment and technology. Tech Trends study was done on a sample of 809 persons,  both female and male, 18+ y.o., urban Internet users.
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15 Nov 2022