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The NEWS

75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

For 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.
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06 Oct 2021

Data Intelligence Team – Forbes Magazine, October 2021

The only way you can win in a world of platforms is to understand it, adapt and accelerate the transformation. Our DATA Intelligence team does this every day. How? Read the full article in September’s number of FORBES Magazine or here, on our blog.
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05 Oct 2021

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

The general tendency of people to rely on moments of happiness or well-being as a landmark of normalcy, disregarding the ups and downs and not accepting them as a reality, has a name: "hedonistic adaptation". In this type of adaptation, those who win the lottery gradually return to the "old" level of joy.
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24 Sep 2021

Biz Magazine – interview with Leo Burnett & NN Romania

Irina Carbunescu, Data Intelligence Director at Leo Burnett Bucharest has a very insightful dialogue with the Head of Digital and Consumer Strategy at NN Romania, in the latest number of Revista Biz. The Data tools they implemented help the business be more agile in communication and make the entire decision-making process be more efficient.
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16 Sep 2021

Social Media Stars Index – the top of the most followed online accounts in August 2021, Romania

The largest decrease was observed for Youtube, where a percentage of -56.2% was recorded in terms of total engagement. This decline comes from the fact that in July the market was augmented by the owned channel of the magician Robert Tudor who reached a unique performance at the time: videos posted by him gathered more than 410 million views (more than double compared to the rest of all the videos posted by content creators in Romania in a normal month), while in August things return to normal.
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13 Sep 2021