News - Data Intelligence

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

Communication

Focus ON: New Media Usage – October 2021

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.

19 Oct 2021

Consumer

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

For 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.

06 Oct 2021

Business

Data Intelligence Team – Forbes Magazine, October 2021

The only way you can win in a world of platforms is to understand it, adapt and accelerate the transformation. Our DATA Intelligence team does this every day. How? Read the full article in September’s number of FORBES Magazine or here, on our blog.

05 Oct 2021

Communication

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

The general tendency of people to rely on moments of happiness or well-being as a landmark of normalcy, disregarding the ups and downs and not accepting them as a reality, has a name: "hedonistic adaptation". In this type of adaptation, those who win the lottery gradually return to the "old" level of joy.

24 Sep 2021

The NEWS

Netflix, insights, and smarter decisions: what data can teach us

Building Consumer Trust in Uncertain Times

Black Friday 2024: Consumer Shopping Habits in Romania

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

Focus On – Romanians New Media Adoption

The people behind the data

Short and long battles in the digital environment and data-based successes

Focus ON: New Media Usage – October 2021

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

Data Intelligence Team – Forbes Magazine, October 2021

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania