Communication Archives - Page 5 of 8

Communication

FOCUS ON, December 2022 – 34% of urban internet users, that have smart TV at home, watch exclusively

The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.

19 Dec 2022

Communication

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.

16 Jun 2022

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

Communication

Focus ON: New Media Usage – October 2021

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.

19 Oct 2021

Communication

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

The general tendency of people to rely on moments of happiness or well-being as a landmark of normalcy, disregarding the ups and downs and not accepting them as a reality, has a name: "hedonistic adaptation". In this type of adaptation, those who win the lottery gradually return to the "old" level of joy.

24 Sep 2021

The NEWS

The human power behind AI-driven data solutions

Decoding Intent – How Consumers Search for Insurance and What It Means for Your Brand

Netflix, Insights, and Smarter Decisions: What Data can Teach Us

Black Friday 2024: Consumer Shopping Habits in Romania

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

Focus On – Romanians New Media Adoption

FOCUS ON, December 2022 – 34% of urban internet users, that have smart TV at home, watch exclusively

The concept of Metaverse is on the radar of Romanian internet users

Short and long battles in the digital environment and data-based successes

Focus ON: New Media Usage – October 2021

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania