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77 articles about data. Explore them.
10 Jan 2025

Netflix, insights, and smarter decisions: what data can teach us

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17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

12 Dec 2024

Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Focus On May 2023 – What do Romanians do online?

According to the Romanians New Media Adoption study, carried out by the Data Intelligence team of the Spark Foundry media agency, a member of Publicis Groupe Romania, the leading digital activities of Romanians continue to include online payments and shopping, accessing social media platforms and interacting with friends and the family.
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04 Jul 2023

TikTok Index, the first tool for measuring brand communication performance on TikTok

Leo Burnett Bucharest and the DATA Intelligence division of Publicis Groupe Romania have created the TikTok Index, the first tool developed specifically for this platform, to measure the performance of brands' content and identify what brings the most significant added value in each industry monitored.
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20 Mar 2023

Digital Health Index – a view on 2022

2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.
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02 Mar 2023

FOCUS ON, December 2022 – 34% of urban internet users, that have smart TV at home, watch exclusively

The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.
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19 Dec 2022

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
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16 Jun 2022