Divide and conquer – Customer segmentation from Global Web Index

Segmentation is one of marketing’s most powerful tools – turning a broad, undifferentiated audience into clearly defined groups based on shared behaviors, values, lifestyles, or locations.

By clustering customers in this way, brands unlock sharper strategies, more relevant messaging, and products that truly resonate.

At its core, segmentation – often referred to as building personas – delivers a simple but powerful promise: understand your audience, and you can truly lead your market. 

See how Global Web Index’s segmentation solutions transform complex audiences into actionable opportunities – download the guide.

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