Media Market Overview

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What is it?

It is our tool for monitoring media investments across sectors, categories, investors, and media channels.

Why would you need it?

This interactive tool monitors the investment on multiple media for the brand vs. competitors, enabling comparisons between different periods, year on year evolution at the overall category, sub-sector, advertiser, and brand level.

Product benefits

Monitored investments are not industry rate card costs: they are estimated based on actual media market conditions, providing a joint base of comparison for your brand and competitors and enabling adjustments of media budgeting towards a competitive level.
It provides insights into competitors' media strategies based on granular investment monitoring, like TV channel mix, day parts, average TV spot length, a mix of websites, and a mix of radio stations.
It helps you identify battlefield media within the category – the most cluttered media channel, used by most players and raising stars media channels not intensively used by competitors.

What can we track?

1Radio
2OOH
3TV
4Online
5Print

Which kind of clients we can help?

All categories.

What results you can achieve?

You can adjust media strategy based on competitive investments, increasing brand visibility and mental availability, reflected in higher memorability and consideration.

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Media Overview

Media Facts Sheet

Monthly Budget Variation

Category Budget Variation by Year

Share of Budgets by Media Type

Budget Variation by Media Type

Top Sectors Ranking by Budget

Top Advertisers Ranking by Budget Size

Full year forecasts - Investments

Full year forecasts - Inflation

TV Market Overview

TV Facts Sheet

Top TV Sectors by Budget Size

Top TV Advertisers by Budget Size

Top TV Brands by Budget Size

Top TV Channel Groups by Budget Size

Top TV Stations by Budget

Top Sectors by GRP30

Top Advertisers by GRP30

Top Brands by GRP30

TV Advertisers by Share of Budgets

TV Brands by Share of Budgets

TV Channels Groups by Share of Budgets

Share of GRP30 by Daypart

Radio Market Overview

Radio Facts Sheet

Top Radio Sectors by Budget Size

Top Radio Advertisers by Budget Size

Top Radio Brands by Budget Size

Top Radio Channel Groups by Budget

Top Radio Stations by Budgets

Radio Advertisers by Share of Budgets

Radio Brands by Share of Budgets

Radio Channel Groups by Share of Budgets

Share of Insertions by Spot Length

Press Market Overview

Press Facts Sheet

Top Press Sectors by Budget Size

Top Press Advertisers by Budget Size

Top Press Brands by Budget Size

Top Press Publications by Budgets

Press Advertisers by Share of Budgets

Press Brands by Share of Budgets

Press Publication Groups by Share of Budgets

Share of Insertions by Publication Type

OOH Market Overview

OOH Facts Sheet

OOH Top Advertisers ranking

OOH Top Sectors Ranking

OOH Top Media Companies by Budgets

OOH Top Brands Ranking

Share of Budgets by Media Company

Share of Faces by Panel Type

Digital Display Overview

Digital Facts Sheet

Digital Top Advertisers Ranking

Digital Top Sectors Ranking

Digital Media Companies by Budgets

Digital Top Brands Ranking

Share of Budgets by Media Company

Share of Impressions by Format

Definitions

Definitions
A summary of the main media facts of the year.

Sources

Sources
Kantar (TV data)
BRAT (non-TV data)
Publicis Media (budget estimates)

Media Market Overview