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Analytics bring added value to first-party data, providing insights related to customer behaviour across the journey, and enhancing actions towards business growth objectives.
You need Data Activation to harness the power of your data, gain deep insights into customer behaviour, and optimize your marketing strategies. By understanding customer segments, predicting churn, analyzing user journeys, and measuring the effectiveness of your campaigns, you can make data-driven decisions that enhance customer engagement, improve user experience, and maximize your return on investment.
SegmentationChurn analysisPropensity analysisMulti-touch attribution (MTA)Return on ad spend (ROAS) calculationsCustomer journey analysisUX analysis and testingCustomer surveysContent insightsFill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.
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