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Data Activation

What is it?

Analytics bring added value to first-party data, providing insights related to customer behaviour across the journey, and enhancing actions towards business growth objectives.

WHY WOULD YOU NEED IT?

You need Data Activation to harness the power of your data, gain deep insights into customer behaviour, and optimize your marketing strategies. By understanding customer segments, predicting churn, analyzing user journeys, and measuring the effectiveness of your campaigns, you can make data-driven decisions that enhance customer engagement, improve user experience, and maximize your return on investment.

IT INCLUDES

Data Activation means applying advanced analytics algorithms on first-party data to perform:

Segmentation
Churn analysis
Propensity analysis
Multi-touch attribution (MTA)
Return on ad spend (ROAS) calculations
Customer journey analysis
UX analysis and testing
Customer surveys
Content insights

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