Connecting the dots 2026: 5 marketing trends you might be missing – Global Web Index Report

As 2026 approaches, most brands already have their marketing and advertising plans locked in. You’re likely zeroing in on the usual priorities: AI-driven personalization, short-form video, and more authentic, community-led storytelling.

But here’s the real question: what’s flying under the radar?

The Global Web Index report shines a light on the less obvious shifts – the trends your strategy might be missing simply because they require a deeper look.
Drawing on an extensive research base of over 2M+ annual survey responses, plus fresh original studies across key markets and audiences, the study breaks down the major 2026 trends you might not have on your radar yet.

Download the full report to see what’s driving 2026.

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