May 26, 2021 9:48 pm
Published by admin
In the past year, the need for connection and information has increased, according to the New Media Adoption study, carried out by Spark Foundry media agency, member of Publicis Groupe Romania. Romanians have used the online environment to a greater extent in the past 12 months compared to previous years: they were more present on platforms (54%) and social networks (50%), made more payments (56%) and did more online shopping (52%). Isolation and unprecedented events led them, at the same time, to read news more frequently (45%) and to watch movies and series more often (43%).
March 25, 2021 6:21 pm
Published by admin
For women aged 25 to 34, the pandemic period came with a wish to put themselves first and change their lifestyle, by adopting a greater self confidence. Women aged 35-44 have developed hobbies (19%), cooking being one of their main activity during the pandemic. Moreover, they were more attentive towards their own and their loved ones’ health.
February 15, 2021 9:56 pm
Published by admin
The Clubhouse phenomenon, also known as the unicorn start-up, has generated the most heated conversations lately, but above all, over 2 million users worldwide.
February 11, 2021 10:06 pm
Published by admin
Goodbye, 3rd party data! Hello, again, 1st part data! It looks like we go back, in a way, slowly, to where we used to be many, many years ago. To an area of communities created in digital platforms that belong to brands, which no longer engage in a feed and then disappear. We are talking about a transition to long-term brand-consumer relationships vs. ephemeral relationships.
January 20, 2021 2:46 pm
Published by admin
The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative system of ranking TV programs, shows that the top of the Romanian audience's favourite TV shows in the 2021 autumn season was led by Asia Express - Drumul Împăraților, followed by Las Fierbinți. The latter also had the highest number of views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leading in terms of social media fans and ranking 2nd in terms of Youtube views.
