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According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
Starcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
The UnspokenFemininity study conducted by Starcom Romania explores the concept of femininity in a complex, multi-generational and gender-equitable way, investigating both female and male perceptions. It thus aims to answer a series of questions such as: To what extent is femininity still relevant in 2022? What does it actually mean and how is it perceived by three different generations - Gen Z, Millennials and Boomers? How is femininity understood and valued in a society with strong (historically) patriarchal undertones?
Since the beginning of the ongoing Russian-Ukrainian conflict, the world's attention has been focused on the situation in Ukraine and the economic sanctions imposed on Russia. Opinions are divided and attitudes and seem to vary depending on a variety of factors. How Romanians see this conflict and its repercussions, we find out from Leo Burnett analysis carried out on data from Global Web Index (GWI) survey.