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Madalina Tataru is our colleague, Data & Analysis Manager at Digitas Romania. She is an advertising lover, digital at heart, with a touch of curiosity stolen from the faculty she has graduated: Journalism and Communication Sciences, University of Bucharest.
After last year, when in the context of the pandemic, 4 out of 10 Romanians were forced to give up their holidays, this year 95% of them intend to go on vacation;
An interview with Alina Silivestru, our Innovation Manager at Digitas Romania about the Digital Health Index, but also 2020-2021 in the agency, the local digital industry, the importance of a healthy digital brand, etc.
As Beer remained the most consumed alcoholic drink in Romania due to long-standing consumption habits, the popularity of domestic brands and strong activity by international players, the total volume sales continued to grow in the year before the pandemic, although more slowly than any time in the last five years. How did the category grow? Non alcoholic beer, previously boosted by the launch of various fruit-flavoured products, was the most dynamic category in 2019 in total volume growth terms, further underlining the wide-reaching popularity of beer as many consumers’ drink of choice. Beer is expected to record low total volume growth for the forecast period as a whole, with non alcoholic beer and dark offering the best prospects for total volume growth.
Saatchi & Saatchi + The Geeks, together with the Data Intelligence Team from Publicis Groupe Romania, launches Data Intelligence Center, a data-driven platform for its clients. Its role is to help them better understand consumer behavior, competition activity or the performance of their own marketing campaigns. At the same time, the agency offers clients strategic advice based on data solutions, as they have the opportunity to quickly adapt their marketing strategy and maximize their profits.