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In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.
In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community.
For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%).
The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.
In an ongoing struggle to gain consumer attention, the concept of Influencer Marketing has already become a leitmotif for most communication campaigns. Budgets allocated to influencer campaigns are constantly growing, and marketers and communication agencies are relying more than ever on this approach to increase brand relevance.