Social Media Trends: The highlight reel for Central & Eastern Europe

Publicis Groupe Central & Eastern Europe (CEE) and GWI unveil a new report on social media habits in the CEE region. This latest collaborative effort is the third installment of CEE editions of GWI’s global reports including “You are What You Buy” and “The New Age of Gen Z” and will look at the social media habits of consumers in the CEE region.

Drawing from GWI’s extensive online research among internet users aged 16-64, the report examines trends across seven key markets in CEE: Bulgaria, Croatia, Czech Republic, Greece, Hungary, Poland, and Romania. The figures are representative of the population of each market, not its total population. It offers a unique look at how social media is transforming consumer engagement, product discovery, and brand loyalty.

The global edition of “Social Media Trends: The highlight reel” report is available here.

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