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77 articles about data. Explore them.
10 Jan 2025

Netflix, insights, and smarter decisions: what data can teach us

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09 Jan 2025

Building Consumer Trust in Uncertain Times

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Black Friday 2024: Consumer Shopping Habits in Romania

17 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

12 Dec 2024

Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

FOCUS ON, December 2022 – 34% of urban internet users, that have smart TV at home, watch exclusively

The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.
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19 Dec 2022

Black Friday 2022: Romanians are getting better at estimating their budgets

1 in 2 people stuck to their original plan and bought on Black Friday only the products they had intended to buy in the first place, and among those who made unplanned purchases this year, the main trigger was the advantageous discounts (55%).
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19 Dec 2022

Tech Trends 2021

In February 2021, Starcom Romania launched Tech Trends 2021, a new study that analyzes the behaviour of Romanian consumers in relation to the digital environment and technology. Tech Trends study was done on a sample of 809 persons,  both female and male, 18+ y.o., urban Internet users.
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15 Nov 2022

Tech Trends 2022

Starcom Romania launches Tech Trends 2022, a new edition of the study that analyzes the behavior of internet users in the urban environment in relation to the digital environment and technology.
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15 Nov 2022

InfluenceMe 2022 – The impact generated by influencer marketing campaigns among consumers

For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
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02 Oct 2022