News - Data Intelligence

Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.

15 Jan 2024

Consumer

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.

20 Dec 2023

The NEWS

Netflix, insights, and smarter decisions: what data can teach us

Building Consumer Trust in Uncertain Times

Black Friday 2024: Consumer Shopping Habits in Romania

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

Focus On – Romanians New Media Adoption

The people behind the data

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

The Digital Health of brands in 2023, heavily impacted by authentic presence on TikTok, especially in Retail and Auto

Starcom Romania launches Consumer Report 2023

YOU ARE WHAT YOU BUY – Retail trends in Romania

Black Friday 2023 – Significant Changes in Consumer Buying Behavior