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111 articles about data. Explore them.
05 Sep 2025

More than a show: Insula Iubirii dominates ratings and social feeds

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04 Sep 2025

Data Intelligence joins TikTok Marketing Partner Program

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Hey Siri, what’s next for voice search?

27 Aug 2025

You don’t need AdImpact

20 Aug 2025

The power of asking right: Connecting the dots in a data-driven world

07 Aug 2025

Focus ON – Romania’s Digital Pulse 2025: What Media Trends Matter Now

28 Jul 2025

YOU ARE WHAT YOU BUY – Retail trends in Romania

Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.
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15 Jan 2024

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
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20 Dec 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
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03 Oct 2023

Events Behavior in 2023 – shows, fairs and music festivals are Romanians’ favorite events 

According to the new study, most Romanians from urban areas participate at least once a year in events, regardless of their type. If we look, however, among the frequent (monthly) participants, we notice a slight maturation of the age segment (25-44 years) compared to last year (18-34 years).
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12 Jun 2023

Starcom Romania study: women confuse self-care with family time

Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.
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30 Mar 2023