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75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

The Digital Health of brands in 2023, heavily impacted by authentic presence on TikTok, especially in Retail and Auto

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20 Feb 2024

Digital Trends October 2023: Social Media, Streaming, and Online Consumption Evolution in Romania

Bucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
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18 Dec 2023

Sponsorship Study 2023

Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.
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03 Oct 2023

The unfriendly working atmosphere determines 6 out of 10 Romanians to change jobs in the next year

The PR agency MSL The Practice, part of Publicis Groupe Romania, and the recruitment platform eJobs Romania launched the study What Romanians want from a job, which analyzes the intention of Romanian employees to change employers in the next period, as well as the objectives their professional, the criteria for choosing an employer, the factors for changing the job, the elements for increasing trust and loyalty towards the employer or the preferred way of working.
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08 Aug 2023

Focus On May 2023 – What do Romanians do online?

According to the Romanians New Media Adoption study, carried out by the Data Intelligence team of the Spark Foundry media agency, a member of Publicis Groupe Romania, the leading digital activities of Romanians continue to include online payments and shopping, accessing social media platforms and interacting with friends and the family.
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04 Jul 2023