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The
NEWS
102 articles about data. Explore them.
02 Jul 2025
Brand
Business
Communication
Consumer
Beyond the Pitch – Rethinking agency selection for a healthier industry
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27 Jun 2025
Brand
Business
Communication
Consumer
Divide and conquer – Customer segmentation from Global Web Index
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Events 2025: Insights from Starcom & Untold Festival Community
19 Jun 2025
Data isn’t the goal – clarity is: the story of a modern data specialist
18 Jun 2025
Why research matters more than ever in the age of data
16 Jun 2025
Think in Arches, Plan in Curves: The Vault Approach to Smarter Marketing
05 Jun 2025
All
Business
Brand
Communication
Consumer
Brand
Business
Communication
Decoding Intent – How Consumers Search for Insurance and What It Means for Your Brand
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22
Jan
2025
Brand
Consumer
Building Consumer Trust in Uncertain Times
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09
Jan
2025
Brand
Communication
Consumer
The people behind the data
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29
Nov
2024
Brand
Communication
Consumer
Do you like chocolate?
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11
Nov
2024
Brand
The health of your brand is so very important, powered by digital health index
If a business is depending on a marketing-mix model that averages the past 3 YEARS of data, the maximum potential of communication cannot be reached. Brands need data that is fresh, current and reflect what’s happening TODAY or AT LEAST THIS WEEK.
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01
Jun
2021
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