Gen Z versus Gen Alpha – Key differences that matter

Gen Z and Gen Alpha are shaping the future in distinct ways.
While both are digital natives, Gen Z grew up witnessing the rise of social media and balances functionality with mobility, using smartphones and laptops for work, gaming, and communication. Gen Alpha, however, is the first AI-native generation, favoring immersive and gamified experiences, with tablets and consoles as their go-to devices.

Their values also differ. Gen Z prioritizes social causes like mental health and inclusivity but is becoming more price-conscious regarding sustainability. Gen Alpha leans toward fairness and collaboration, seeing sustainability as a norm rather than a defining issue. 

The differences don’t stop here, and for marketers, understanding these nuances can make all the difference.

These insights are based on a Global Web Index analysis of the key differences and similarities between Gen Z and Gen Alpha.

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