UX Analysis

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WHAT IS IT?

UX Analysis is an extensive audit of all data sources about how users are experiencing and interacting with a website, leading to actionable conclusions on enhancing the user experience.

WHY WOULD YOU NEED IT?

Clients can use UX Analysis in order to:

IDENTIFY ALL SOURCES OF AWARENESS, even the ones not visible in website analytics;
EVALUATE WEBSITE EXPERIENCE;
INVESTIGATE WHAT’s MISSING, WHAT WENT WRONG;
EVALUATE UX SATISFACTION FACTORS: easy to access, loading time, precise information, content well structured, products easily found, visibility of UX connectors - buttons/ links (e.g. Learn more; Buy Now);
WEBSITE EVALUATION from uniqueness, attractiveness, innovation, informative, and discoverability point of view;
IDENTIFY UX TRIGGERS - the most important type of information/ content for most users;
IDENTIFY DECISION TRIGGERS;
IDENTIFY COMPETITORS by stage;
UX POWER OF RETENTION / INCREASE PENETRATION – intention to change among our users and competitive users;
INVESTIGATE IMPROVEMENT AREAS.