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Radio Content Power Rating is a system for ranking Radio programs in Romania, showing the most accurate coverage of a radio station by considering audience ratings, social media activity, and online interest.
The index has three main pillars:
Audience size (combines radio audience data and social community sizes);Fan's involvement (combines engagement data);Fan's advocacy (measures the degree to which a brand's posts trigger conversations).The index is beneficial to both radio performers and social media performers. Radio stations with high ratings and those with a visible presence on social media are also acknowledged.
Monitor consumer behaviour over time and track changes and patterns;Identify emerging trends and stay ahead of the competition;Create products and services that meet consumer’s needs;Develop marketing campaigns that resonate with consumers.Any category.
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