Brand Reputation Tracker

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What is it?

Brand Reputation Tracker determines the most potent brands in terms of reputation, calculated as a share of heart and share of the trust, based on monthly tracked brand KPIs.

WHY WOULD YOU NEED IT?

It provides insights on areas to be improved to increase brand reputation (brand favourability, ad awareness, recommendation, renowned brand, trusted brand, socially responsible brand, sustainable brand) and exceed competitors’ levels.

PRODUCT BENEFITS

Clients can use Brand Reputation Tracker in order to have:

An overview of brand reputation reported to competitor’s level, analysed among different demographic segments or .among different levels of category involved consumers;
Evolution in time of brand’s reputation components, explaining the impact of different tactics in uplifting trust or preference.

WHICH KIND OF CLIENTS CAN WE HELP?

Any category.

Case Study

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Case Study

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