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TikTok Index

What is it?

It is a Publicis Groupe system developed for tracking, measuring, and analyzing public TikTok data. It provides insights on the competitive activity on TikTok, either by monitoring TikTok pages or hashtags, by following the top 400+ TikTok influencer pages; it gives both influencers selection insights and information on what type of content is most attractive on TikTok for Romanian users (by analyzing top influencers posts in terms of views and engagements from different types of content categories).

What can we track?

For # Tracking

  • Date of # posting, authors/ public pages posting.
  • Authors indicators: followers, following, likes, number of videos posted, likes given to other pages.
  • Indicators for posts using the #: video length, songs used in the video, authors/ singers, keywords used in the video, used song length, number of likes per video, number of shares per video, number of plays per video, number of comments, text/ keywords used in comments section, other used #.

For Pages Tracking

  • Page indicators: followers, following, likes, number of videos posted, likes given to other pages.
  • Post indicators: date of posting, video length, songs used in the video, authors/ singers, keywords used in the video, used song length, number of likes per video, number of shares per video, number of plays per video, number of comments, text/ keywords used in the comments section, # used for videos.

Need more info?

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    Tik Tok Index

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