ROI Planning

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Case Study

WHAT IS IT?

ROI Planning is our Data Intelligence Solution that determines the optimal media investment level needed to generate the highest sales level (Point of Diminishing Return – PODR).

WHY WOULD YOU NEED IT?

It diminishes wastage by establishing the effectiveness investment corridor, outside which sales increase plateaus or the cost of incremental sales increases.

Also, it reduces the negative impact of the competition’s investment on the brand’s incremental sales.

PRODUCT BENEFITS

Media investment levels are established based on the triggered incremental sales, not just % of reached consumers;
The optimum frequency is needed to boost sales and counteract competitive context;
Identify the key competitors which erode the brand’s sales.

WHICH KIND OF CLIENTS CAN WE HELP?

Any category.

Case Study

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Case Study

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