It is our tool for analyzing the brand state and growth potential vs. competitors regarding brand mind-space, brand preference, brand relevance, and brand distinctiveness. In addition, this tool assesses the impact of your brand in the market beyond business results, considering brand strength vs. competitors.
This tracking algorithm offers a unique measure to assess the impact of your brand in the market beyond business results, considering brand strength vs. competitors. The changes in Brand Impact Score are explained by differences in each algorithm component, monitoring all four dimensions: brand mind space and attachment.
Brand Impact Score is correlated and influenced by communication budgets: the tool can estimate the necessary investment to uplift the entire Brand Impact Score or one of its component dimensions.
You can correctly diagnose the brand dimension that needs to be strengthened, and the power of the brand versus main competitors increases, as the tool also indicates what area of communication should be improved (media budgets, message, the distinctiveness of the brand assets, owning a specific category driver) and monitors the effects of the improvement.
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