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Data dictionary

Data dictionary

A - E
F - K
L - R
S - Z

A

A/B Testing
Activation Rate
Active Followers
Active Users

Affiliate Marketing
Affinity Index (AI)
Algorithm
Analytics

Application Programming Interface (API)
Artificial Intelligence (AI)
Attribution
Attribution Models

Audience Data
Audience Share
Automated Data Validation (ADV)
Awareness

B

Behavioral Targeting
Big Data
Bounce Rate
Brand Consideration

Brand Favorability
Brand Loyalty
Brand Recognition
Brand Strength

Brand Usage
Business Driver
Business-to-Business (B2B)
Business-to-Consumer (B2C)

C

Call-to-Action (CTA)
Churn Rate
Clickthrough Rate (CTR)
Closed-Loop Marketing

Comment
Comment Positivity score
Community Manager (CM)
Content

Content Management System (CMS)
Conversion Path
Conversion Rate
Conversion Rate Optimization (CRO)

Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA)
Cost per Click (CPC)
Cost-per-Lead (CPL)

SEE ALL C TERMS

D

Data Literacy
Data Management Platform (DMP)
Data Mapping
Data Modeling

Data Preparation
Demand Side Platforms (DSP)
Designated Market Area (DMA)
Digital Attribution Models

Digital Display
Direct to Consumer (DTC)
DoubleClick Campaign Manager (DCM)
Dynamic Content

E

Earned Media
Effective Frequency
Effective Reach
Engagement Per Post

Engagement Rate
Exposure

A

A/B Testing
Activation Rate
Active Followers
Active Users
Affiliate Marketing
Affinity Index (AI)
Algorithm

SEE ALL A TERMS

B

Behavioral Targeting
Big Data
Bounce Rate
Brand Consideration
Brand Favorability
Brand Loyalty
Brand Recognition

SEE ALL B TERMS

C

Call-to-Action (CTA)
Churn Rate
Clickthrough Rate (CTR)
Closed-Loop Marketing
Comment
Comment Positivity score
Community Manager (CM)

SEE ALL C TERMS

D

Data Literacy
Data Management Platform (DMP)
Data Mapping
Data Modeling
Data Preparation
Demand Side Platforms (DSP)
Designated Market Area (DMA)

SEE ALL D TERMS

E

Earned Media
Effective Frequency
Effective Reach
Engagement Per Post
Engagement Rate
Exposure

A - E
F - K
L - R
S - Z

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