November 18, 2020 10:12 pm
Published by admin
In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community.
March 31, 2020 6:25 pm
Published by admin
For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%).
December 18, 2019 3:33 pm
Published by admin
The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.
September 17, 2019 10:17 pm
Published by admin
In an ongoing struggle to gain consumer attention, the concept of Influencer Marketing has already become a leitmotif for most communication campaigns. Budgets allocated to influencer campaigns are constantly growing, and marketers and communication agencies are relying more than ever on this approach to increase brand relevance.