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Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.
Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
Bucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.