After a consistent effort in digital marketing, digital planning, and media strategy in the last 14 years and the most significant two media agencies in RO – Silviu took another opportunity two years ago.
Now he is in charge of dealing with the technology field for local needs and concerning Publicis Group tools or acquisitions.
Being in a constant link with Data, Performance/Platforms, or E-commerce Practices, he can function as a resource or operate custom solutions for specific demands (from creative or media streams).
In parallel, Silviu is scaling the Retail Media Network concept in the RO market – being hands-on to boost Epsilon modules – from the data integration step between separate sides to measuring business impact.
Because technology can have a wide range of purposes – he can assist you in engagements related to IT infrastructure or in direct coordination with a CIO – by enhancing a direct route to Publicis Sapient resources, knowledge & skill set.