Rodica Mihalache

Rodica holds the role of Data Intelligence Lead in Publicis Groupe since June 2020, having worked with the Groupe for the last 17 years.
In 2012 she founded Consumer & Business Insight department in Starcom Romania ensuring consumer understanding and communication efficiency measurement services for all agency’s clients. In the past 2 years she extended data analysis & research capabilities at Publicis Groupe Level bringing together a team of experts in the fields of research, statistics, advanced analytics, data sciences and the development of BI tools.

When to contact Rodica

  • 1When you need a Media analysis
  • 2When you have to Generate an Insight
  • 3When you need to Research design
  • 4When Data reporting is needed
  • 5When working on Brand insights.
  • 6When you want to improve your Brand KPIs
  • 7When you want to monitor your Investments
  • 8When you want to predict your Growth
  • 9When you are curious about Online conversations
  • 10When you want to track your brand's Reputation
  • 11When you need to monitor your Campaign Effectiveness
  • 12When you neeed to optimize your Marketing Mix

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