Communication Archives - Page 10 of 12

Communication

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.

16 Jun 2022

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

Communication

Focus ON: New Media Usage – October 2021

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.

19 Oct 2021

Communication

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

The general tendency of people to rely on moments of happiness or well-being as a landmark of normalcy, disregarding the ups and downs and not accepting them as a reality, has a name: "hedonistic adaptation". In this type of adaptation, those who win the lottery gradually return to the "old" level of joy.

24 Sep 2021

Communication

Biz Magazine – interview with Leo Burnett & NN Romania

Irina Carbunescu, Data Intelligence Director at Leo Burnett Bucharest has a very insightful dialogue with the Head of Digital and Consumer Strategy at NN Romania, in the latest number of Revista Biz. The Data tools they implemented help the business be more agile in communication and make the entire decision-making process be more efficient.

16 Sep 2021

The NEWS

The future of AI: Cannes Lions 2025 trends you can’t ignore

Children between screens, emotions, and independence – Kids Habits Study by Zenith Media

Your media is talking. Are you listening?

Beyond the Pitch – Rethinking agency selection for a healthier industry

Divide and conquer – Customer segmentation from Global Web Index

Events 2025: Insights from Starcom & Untold Festival Community

The concept of Metaverse is on the radar of Romanian internet users

Short and long battles in the digital environment and data-based successes

Focus ON: New Media Usage – October 2021

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

Biz Magazine – interview with Leo Burnett & NN Romania