Communication Archives - Page 10 of 12

Communication

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

The general tendency of people to rely on moments of happiness or well-being as a landmark of normalcy, disregarding the ups and downs and not accepting them as a reality, has a name: "hedonistic adaptation". In this type of adaptation, those who win the lottery gradually return to the "old" level of joy.

24 Sep 2021

Communication

Biz Magazine – interview with Leo Burnett & NN Romania

Irina Carbunescu, Data Intelligence Director at Leo Burnett Bucharest has a very insightful dialogue with the Head of Digital and Consumer Strategy at NN Romania, in the latest number of Revista Biz. The Data tools they implemented help the business be more agile in communication and make the entire decision-making process be more efficient.

16 Sep 2021

Communication

Social Media Stars Index – the top of the most followed online accounts in August 2021, Romania

The largest decrease was observed for Youtube, where a percentage of -56.2% was recorded in terms of total engagement. This decline comes from the fact that in July the market was augmented by the owned channel of the magician Robert Tudor who reached a unique performance at the time: videos posted by him gathered more than 410 million views (more than double compared to the rest of all the videos posted by content creators in Romania in a normal month), while in August things return to normal.

13 Sep 2021

Communication

EURO 2020 – what was the communication impact?

Most brands adapt or create new communication assets for popular events (EURO championship, UEFA Europe league, Olympic Games, Women’s Day) to increase their brand indicators.

04 Aug 2021

Communication

Madalina Tataru (Digitas Romania) – A brands’ activity needs many Checks, same as a human being, in

Madalina Tataru is our colleague, Data & Analysis Manager at Digitas Romania. She is an advertising lover, digital at heart, with a touch of curiosity stolen from the faculty she has graduated: Journalism and Communication Sciences, University of Bucharest.

03 Aug 2021

The NEWS

Beyond the Pitch – Rethinking agency selection for a healthier industry

Divide and conquer – Customer segmentation from Global Web Index

Events 2025: Insights from Starcom & Untold Festival Community

Data isn’t the goal – clarity is: the story of a modern data specialist

Why research matters more than ever in the age of data

Think in Arches, Plan in Curves: The Vault Approach to Smarter Marketing

Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania

Biz Magazine – interview with Leo Burnett & NN Romania

Social Media Stars Index – the top of the most followed online accounts in August 2021, Romania

EURO 2020 – what was the communication impact?

Madalina Tataru (Digitas Romania) – A brands’ activity needs many Checks, same as a human being, in