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THE VAULT is a proprietary tool that aggregates data from econometric projects carried out at Publicis Groupe across 5 CEE markets. Leveraging machine learning techniques, it forecasts sales or other KPIs growth depending on the category, brand market position, its maturity, and the level of investment in individual media channels.
With The Vault, marketers can make more informed decisions about how to allocate their marketing budget, allowing them to maximize returns on investment and ultimately achieve better business results.
Available in form of an interactive web application with Curves, Planner and Optimizer functionalities, it serves accordingly to:
Check the relative effectiveness and optimal weights of a given touchpoint.Forecast business outcomes from planned campaigns and media scenarios.Defining the optimal media-mix and fighting for maximizing ROI or setting a sufficient media budget to achieve business target.WIDE GROUP OF CATEGORIES
FMCG FoodFMCG OtherFinance & InsuranceHealthRetailTelecommunications, Media, and EntertainmentTransportTravel & Accommodation Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.
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