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The DIGITAL HEALTH INDEX is a proprietary index which measures all major relevant digital presence indicators from a qualitative and quantitative perspective, ranking a brand’s position inside its category.
DHI integrates data from 3 dimensions of the digital presence impact in one single decision tool:
DIGITAL POWER SCORE - measuring consumers interest in one brand based on searches volume;CONTENT IMPACT SCORE – measuring the visibility and performance of brands compared to the number of mentions, as well as the sentiment;CONVIVIALITY – measuring the positive engagements from social media.Each indicator represents 1/3 of the total DHI score.
Top media advertising spenders for each category are analyzed***
*** using net estimations done by Publicis, Digitas and Publicis Media Group, based on BRAT & Kantar data
Is our monitoring tool for your brand’s and your competitors’ presence in all digital touchpoints (trends, social listening, social media engagement, web platforms analytics, media campaigns results)
In the current context, brands need new, recent data that reflects what’s happening TODAY (or at least this week). Therefore, monitoring the entire digital activity in the category and earned and owned exposure is mandatory.
Real-time decisions
the tool provides an instant & complete view of digital presence, timely insights on the brand’s presence in digital (content, channel strategy, digital investment), and optimizing media KPIs.Accessibility & shareability
the reports are accessible by any team member at one click, even on mobile, downloadable for further reporting results in separate presentations, and available for any case study & award subscription.Savings
you will receive only one integrated report with input from all disciplines, cutting meeting times.Integration
a new way of working: all team members for all agencies consult weekly the same data visualizations and become somewhat more proactive than reactive.Finance, Telecom, Retail, Oil & Gas, Auto, FMCG, E-commerce, or any other vertical.
A case study on one strategic client shows that after nine months of the campaign, On-Going Digital Presence managed to bring:
Earned media
optimizations brought 200.000 EUR earned
Earned value in social media:
+138% sentiment increase
+137% average daily organic reach
+41% video views achieved
+14% complete view rate
Results for two months of Campaign Tracking:
Increased participation in NCPs
in 2 months of On-Going Digital Presence optimizations brought 6.5x more
participants and the estimated earned media reached
Don’t forget to check the latest ranking of your industry vertical on www.digitalhealthindex.ro
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