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Digital Competitive Monitoring is our solution of tracking and analysing online activities and strategies of each brand within a category of products or services.
It centralizes all existing information about the activity of competitors in the digital environment, helping to identify their communication strategies from the point of view of the:
mix of channels used (e.g., display, social media, e-mail, search)the communicated messagesthe interest that consumers show towards the category, certain brands, products or benefits (reflected in social media engagement, online searches or visiting certain websites). Any industry vertical.
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