Data-driven creativity is used to generate special projects derived from DATA Intelligence insights. It uses DATA and algorithms to generate creative output.
Such a tool is custom-made and used to help brands create something unique and innovative while delivering business KPIs.
Any set of granular real-time collected DATA, such as street traffic, locations, weather, price surges, online conversations sentiment, etc.
All categories.
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A Publicis Groupe representative
will get in touch soon!