Consumer Insights Barometer

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What is it?

Consumer Insights Barometer is a powerful tool designed to help brands gain a deeper understanding of their customers in the context of recent significant events and ever-changing marketplace.

WHY WOULD YOU NEED IT?

Understading how consumer behavior is changing in the light of the most recent crises, such as COVID-19 and the military conflict from Ukraine, as well as identifying the main barriers and triggers that impact their purchasing decisions, are essential for developing effective advertising campaigns and building a stronger connection with consumers.

PRODUCT BENEFITS

Monitor consumer behaviour over time and track changes and patterns;
Identify emerging trends and stay ahead of the competition;
Create products and services that meet consumer’s needs;
Develop marketing campaigns that resonate with consumers.

WHAT CAN WE ANALYSE?

1Sentiment evolution;
2Price mentions;
3Consumers’ attitude towards brands;
4Consumer basket and budget allocation etc.

WHICH KIND OF CLIENTS CAN WE HELP?

Retail, Ecommerce, Finance, Oil & Gas, Auto, Real Estate, or any other vertical.

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