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Our data tool uses computer-processed mathematical equations to predict brand growth, calculate the ROI behind marketing investments and enable data-driven marketing & business decisions.
You can process all the data you have to create a valuable forecast of your brand or business, evaluate the current performance & identify sources of growth.
The methods that we use are:
Structural Equation Modelling (SEM) quantifies the inter-relationships between several factors and determines and validates a proposed causal process and model, a confirmatory technique. As an output, it determines the % of sales increase brought by each media/ communication element.Subset Regression - a statistical analysis method combining simple & multiple regressions. SR can determine the % in which independent variables (e.g., media investment, other marketing investments) contribute to the increase of dependent variables like consumption and sales. Unobserved Component - this considers market conditions (total market evolution as volume & price), media investment by medium, and brand market share & price. Custom algorithms we developed to respond to any analysis objectives. Basically, everything if we have the correct data, but here are some examples:
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