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AB Testing

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AB Testing

What is it?

AB Testing is an attention measurement Data Intelligence Solution of different content using predictive AI or applying control/test methodologies.

Why would you need it?

Clients can use AB Testing for:

  • Improved decision-making;
  • Optimizing campaigns and increasing conversion rate;
  • Reducing risk and saving cost;
  • Improving customer/user experience.

WHICH KIND OF CLIENTS CAN WE HELP?

Any industry vertical.

Need more info?

Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.