Inflation Tracker, a shopping behaviour analysis
May 30, 2022 2:51 pm Leave your thoughtsIn May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
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Events Behavior in 2022
May 3, 2022 5:00 pm Leave your thoughtsStarcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
Unspoken Femininity – the concept of femininity on a cultural, social and economic level
March 30, 2022 5:08 pm Leave your thoughtsThe UnspokenFemininity study conducted by Starcom Romania explores the concept of femininity in a complex, multi-generational and gender-equitable way, investigating both female and male perceptions. It thus aims to answer a series of questions such as: To what extent is femininity still relevant in 2022? What does it actually mean and how is it perceived by three different generations - Gen Z, Millennials and Boomers? How is femininity understood and valued in a society with strong (historically) patriarchal undertones?
The attitude of Romanians towards the Russian-Ukrainian conflict
March 16, 2022 5:21 pm Leave your thoughtsSince the beginning of the ongoing Russian-Ukrainian conflict, the world's attention has been focused on the situation in Ukraine and the economic sanctions imposed on Russia. Opinions are divided and attitudes and seem to vary depending on a variety of factors. How Romanians see this conflict and its repercussions, we find out from Leo Burnett analysis carried out on data from Global Web Index (GWI) survey.
Consumer Report 2021
March 7, 2022 5:28 pm Leave your thoughtsStarcom România launches 2021 edition of the Consumer Report benchmark study, which analyses the behaviour of Romanian consumers in terms of purchasing preferences, consumption of online and offline content, home and away-from-home activities and use of technology. Now in its 8th edition, the study provides particularly valuable information for understanding consumers and their changing behaviour.