Focus ON: New Media Usage – October 2021
October 19, 2021 5:42 pm Leave your thoughtsIn the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.
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InfluenceMe 2021 – What makes a successful influencer marketing campaign?
October 6, 2021 5:43 pm Leave your thoughtsFor 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.
Data Intelligence Team – Forbes Magazine, October 2021
October 5, 2021 2:56 pm Leave your thoughtsThe only way you can win in a world of platforms is to understand it, adapt and accelerate the transformation. Our DATA Intelligence team does this every day. How? Read the full article in September’s number of FORBES Magazine or here, on our blog.
Four steps that brands can take in the fourth pandemic wave – by Alexandra Caciur, Digitas Romania
September 24, 2021 5:53 pm Leave your thoughtsThe general tendency of people to rely on moments of happiness or well-being as a landmark of normalcy, disregarding the ups and downs and not accepting them as a reality, has a name: "hedonistic adaptation". In this type of adaptation, those who win the lottery gradually return to the "old" level of joy.
Biz Magazine – interview with Leo Burnett & NN Romania
September 16, 2021 5:56 pm Leave your thoughtsIrina Carbunescu, Data Intelligence Director at Leo Burnett Bucharest has a very insightful dialogue with the Head of Digital and Consumer Strategy at NN Romania, in the latest number of Revista Biz. The Data tools they implemented help the business be more agile in communication and make the entire decision-making process be more efficient.