Author Archives for admin

Tech Woman – What is the relationship between women in Romania and technology?

March 31, 2020 6:25 pm Published by admin Leave your thoughts

For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of ​​all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%). 

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

December 18, 2019 3:33 pm Published by admin Leave your thoughts

The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.

InfluenceMe 2019 – what influences consumer attitudes and preferences

September 17, 2019 10:17 pm Published by admin Leave your thoughts

In an ongoing struggle to gain consumer attention, the concept of Influencer Marketing has already become a leitmotif for most communication campaigns. Budgets allocated to influencer campaigns are constantly growing, and marketers and communication agencies are relying more than ever on this approach to increase brand relevance.