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Starcom Romania launches Tech Trends 2022, a new edition of the study that analyzes the behavior of internet users in the urban environment in relation to the digital environment and technology.
For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.