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MEDIA MARKET OVERVIEW

TOP ADVERTISERS
BY BUDGET SIZE

in PET CARE

1 MARS
2 NESTLE
3 FRESSNAPF
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MEDIA BUDGET VARIATION

in PHARMACEUTICAL/ HEALTH Category

+5.58% vs previous year
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SOCIAL MEDIA STARS INDEX

HIGHEST SOCIAL MEDIA
STARS INDEX

in June 2025

Anyta Cooking in Cooking
Discover more influencers with SOCIAL MEDIA STARS INDEX

TIKTOK INDEX

TRENDING CATEGORIES
ON TIKTOK

By TikTok Index in June 2025

20.0
Pharmacies
20.0
Telecom
20.0
See other insights from TIKTOK INDEX

TRENDING CATEGORIES
ON TIKTOK

By TikTok Index in June 2025

20.0
Pharmacies
20.0
Telecom
20.0
See other insights from TIKTOK INDEX

DIGITAL HEALTH INDEX

Digital Health Index
The DIGITAL HEALTH INDEX is a proprietary index which measures all major relevant digital presence indicators from a qualitative and quantitative perspective, ranking a brand’s position inside its category
40.20
Digital Power
DIGITAL POWER SCORE is measuring consumers interest in one brand based on searches volume
54.80
Content Impact
CONTENT IMPACT SCORE is measuring the visibility and performance of brands compared to the number of mentions, as well as the sentimen
14.20
Conviviality
CONVIVIALITY is measuring the positive engagements from social media
51.70
See how other brands perform in DIGITAL HEALTH INDEX

TOP BRANDS BY DIGITAL
HEALTH INDEX

in CSD Category

1 Pepsi
2 Coca Cola
3 Fanta
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PROMO RADAR

MOST GIVEN PRIZE IN
SOCIAL MEDIA

May 2025

health
See what other prizes are popular in PROMO RADAR