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CRM strategy

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CRM

CRM strategy

What is it?

CRM Strategy involves expert advice and strategic guidance to help organizations understand their CRM needs, assess their current systems, and develop a roadmap for implementation or improvement.

It includes

  • Define, manage and analyze customer interactions and data throughout the customer journey.
  • Strategy tailored on business growth objectives: customers acquisition, customer retention, upgrade or cross-sell.
  • Data audit & data architecture.
  • Innovation opportunities.

WHY WOULD YOU NEED IT?

Consulting is essential for identifying the most effective CRM strategies tailored to your business goals, ensuring you maximise your CRM investment and achieve a competitive advantage.

Need more info?

Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.

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