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You can diagnose and decide in which direction to lead your brand, optimizing the invested budget for maximum impact on business KPIs.
Brand Impact Score:
Analyze the brand's state and growth potential vs. competitors regarding brand mind space, attachment, relevance, and distinctiveness.Investment in Media:
Monitor the media strategy implementation for the brand vs. competitors.Sales & Economic Environment:
Monitor the brand’s sales tracker, market share & price evolution.Market Dynamics:
Monitor the evolution of consumption in the category and forecast the market's growth.Business Forecast:
Forecast the evolution of MS in correlation with planned media investment and price evolution.Algorithms are developed for FMCG Food & FMCG Non-Food, but our team of experts can customize them for any category.
The optimization tool accurately forecasts (with a 2.5% statistically acceptable margin error) the sales increase bought by additional media investment and computes the optimal mix of channels based on ROI.
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