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Consumer Report

What is it?

It is an interactive encyclopedia of information about Romanian consumers, defined according to the stage of their life:

  • teens (adolescents aged 14-17)
  • single youth (youngsters aged 18-34, unmarried and without children)
  • families with children (families with children up to 14 years old)
  • families without children (generally couples over the age of 45 whose children have left their household)

A more complex interactive variant of Consumer Report is available at request, containing historical data for past 5 years and more data chapters including full overview on TV consumption, detailed online behavior, including top websites visited, top social media apps used, online and offline editorial content preferences, triggers across shopping journey, most powerful brands in terms of brand awareness, advertising awareness, favourability, purchase and NPS.

Why would you need it?

The study offers insights into Romanian consumers’ behavior, both online & offline, enabling brands & businesses to understand their audiences better.

Product benefits

  • Consumer Report is a handy tool for understanding consumers and behavior trends in the business environment, especially in the pandemic context.
  • Data on Romanian consumers have an increased value when analyzed by comparison, identifying specific behaviors for a particular life stage, gender, or residence environment. At the same time, the added weight increases through their periodic updating, capturing the current reality and allowing the analysis of some trends.

What do we study?

  • 1Technology & content consumption
  • 2Entertainment
  • 3Brands & shopping
  • 4Consumer values and trends

What kind of clients can we help?

All categories.

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    Sample Reports
    Consumer Report 2023 Download
    Consumer Report 2022 Download

    A more complex interactive variant of Consumer Report is available at request, containing historical data for past 5 years and more data chapters including full overview on TV consumption, detailed online behavior, including top websites visited, top social media apps used, online and offline editorial content preferences, triggers across shopping journey, most powerful brands in terms of brand awareness, advertising awareness, favourability, purchase and NPS.

    Consumer Report 2023

    Choose years
    Choose month All months
    Choose media type All media
    Choose category All categories
    Choose subcategory All subcategories
    Choose advertiser All advertisers
    Choose brand All brands
    Choose media company All media companies
    Choose time range All time
    Choose type of promo All promos
    Choose metrics All metrics
    Filter results
    Full screen
    Did you know that there is more data available? Get in touch and a Data Intelligence representative will be able to assist in providing you with information. Request full report

    Consumer Report 2022

    Choose years
    Choose media type All media
    Choose category All categories
    Choose subcategory All subcategories
    Choose advertiser All advertisers
    Choose brand All brands
    Choose media company All media companies
    Choose time range All time
    Filter results
    Full screen
    Did you know that there is more data available? Get in touch and a Data Intelligence representative will be able to assist in providing you with information. Request full report