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Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
Bucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.
The PR agency MSL The Practice, part of Publicis Groupe Romania, and the recruitment platform eJobs Romania launched the study What Romanians want from a job, which analyzes the intention of Romanian employees to change employers in the next period, as well as the objectives their professional, the criteria for choosing an employer, the factors for changing the job, the elements for increasing trust and loyalty towards the employer or the preferred way of working.