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Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.
The PR agency MSL The Practice, part of Publicis Groupe Romania, and the recruitment platform eJobs Romania launched the study What Romanians want from a job, which analyzes the intention of Romanian employees to change employers in the next period, as well as the objectives their professional, the criteria for choosing an employer, the factors for changing the job, the elements for increasing trust and loyalty towards the employer or the preferred way of working.
According to the Romanians New Media Adoption study, carried out by the Data Intelligence team of the Spark Foundry media agency, a member of Publicis Groupe Romania, the leading digital activities of Romanians continue to include online payments and shopping, accessing social media platforms and interacting with friends and the family.
According to the new study, most Romanians from urban areas participate at least once a year in events, regardless of their type. If we look, however, among the frequent (monthly) participants, we notice a slight maturation of the age segment (25-44 years) compared to last year (18-34 years).
Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.