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YOU ARE WHAT YOU BUY – Retail trends in Romania
January 15, 2024 11:51 am Leave your thoughtsTogether with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.
Black Friday 2023 – Significant Changes in Consumer Buying Behavior
December 20, 2023 11:27 am Leave your thoughtsStarcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
Digital Trends October 2023: Social Media, Streaming, and Online Consumption Evolution in Romania
December 18, 2023 2:12 pm Leave your thoughtsBucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
InfluenceMe 2023 – The number of influencer campaigns is growing exponentially
October 3, 2023 4:59 pm Leave your thoughtsFor 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...