September 13, 2021 6:11 pm
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The largest decrease was observed for Youtube, where a percentage of -56.2% was recorded in terms of total engagement. This decline comes from the fact that in July the market was augmented by the owned channel of the magician Robert Tudor who reached a unique performance at the time: videos posted by him gathered more than 410 million views (more than double compared to the rest of all the videos posted by content creators in Romania in a normal month), while in August things return to normal.
August 4, 2021 6:25 pm
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Most brands adapt or create new communication assets for popular events (EURO championship, UEFA Europe league, Olympic Games, Women’s Day) to increase their brand indicators.
August 3, 2021 9:27 pm
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Madalina Tataru is our colleague, Data & Analysis Manager at Digitas Romania. She is an advertising lover, digital at heart, with a touch of curiosity stolen from the faculty she has graduated: Journalism and Communication Sciences, University of Bucharest.
July 12, 2021 5:58 pm
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After last year, when in the context of the pandemic, 4 out of 10 Romanians were forced to give up their holidays, this year 95% of them intend to go on vacation;
July 6, 2021 9:34 pm
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An interview with Alina Silivestru, our Innovation Manager at Digitas Romania about the Digital Health Index, but also 2020-2021 in the agency, the local digital industry, the importance of a healthy digital brand, etc.
