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Starcom România launches 2021 edition of the Consumer Report benchmark study, which analyses the behaviour of Romanian consumers in terms of purchasing preferences, consumption of online and offline content, home and away-from-home activities and use of technology. Now in its 8th edition, the study provides particularly valuable information for understanding consumers and their changing behaviour.
According to the 7th edition of the Black Friday study conducted by Starcom, Romanians in urban areas spent less on gifts and focused more on their personal needs.
Since the beginning of the pandemic, we have all noticed a growing interest of Romanians in financial education. If until now the idea that the world could stop in an instant seemed like a movie-like idea, starting in 2020, it has become a possibility.
In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?
Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.