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The Clubhouse phenomenon, also known as the unicorn start-up, has generated the most heated conversations lately, but above all, over 2 million users worldwide.
Goodbye, 3rd party data! Hello, again, 1st part data! It looks like we go back, in a way, slowly, to where we used to be many, many years ago. To an area of communities created in digital platforms that belong to brands, which no longer engage in a feed and then disappear. We are talking about a transition to long-term brand-consumer relationships vs. ephemeral relationships.
The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative system of ranking TV programs, shows that the top of the Romanian audience's favourite TV shows in the 2021 autumn season was led by Asia Express - Drumul Împăraților, followed by Las Fierbinți. The latter also had the highest number of views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leading in terms of social media fans and ranking 2nd in terms of Youtube views.
In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.
In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community.